<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: How not to do usability: Blue Cross / Blue Shield</title>
	<atom:link href="http://markandrewgoetz.com/blog/index.php/2009/09/how-not-to-do-usability-blue-cross-blue-shield/feed/" rel="self" type="application/rss+xml" />
	<link>http://markandrewgoetz.com/blog/index.php/2009/09/how-not-to-do-usability-blue-cross-blue-shield/</link>
	<description>A blog of technology, usability, and sensemaking.</description>
	<lastBuildDate>Wed, 28 Jul 2010 09:43:28 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: major insurance fail - usability fail.</title>
		<link>http://markandrewgoetz.com/blog/index.php/2009/09/how-not-to-do-usability-blue-cross-blue-shield/comment-page-1/#comment-199</link>
		<dc:creator>major insurance fail - usability fail.</dc:creator>
		<pubDate>Fri, 25 Sep 2009 14:15:10 +0000</pubDate>
		<guid isPermaLink="false">http://markandrewgoetz.com/blog/?p=107#comment-199</guid>
		<description>[...] my friend Mark, usability as done by insurance companies:  There are times when posting about a really bad user experience is simply an effort to amuse [...]</description>
		<content:encoded><![CDATA[<p>[...] my friend Mark, usability as done by insurance companies:  There are times when posting about a really bad user experience is simply an effort to amuse [...]</p>
]]></content:encoded>
	</item>
</channel>
</rss>
